LX Company's Notebook Computer Marketing Strategy Optimization Research In Beijing Area

In view of the rapid changes in the domestic and international notebook computer market,the competitive pressure in the notebook computer market is increasing.Since its inception in 1984,the LX Group has carried out continuous research and development,innovation and innovation in the development and production of notebook computers.In particular,in 2005,LX Laptop acquired IBM Laptop Division in the United States and formed the new LX Group.At present,LX Computer ranks first in the world.His success is due to the quality and performance of the product on the one hand,and its unique marketing model on the other.This paper adopts the method of case analysis and theoretical research,and on the basis of in-depth summary of the basic theories and research status of marketing at home and abroad,chooses the marketing of notebook computer of LX Company in Beijing as the research topic.After the investigation and analysis of the sales and market development,the paper analyzes the market development environment of Beijing LX notebook computer from the macro environment and industrial environment by using PEST and Porter's five forces model.At the same time,in order to further derive the problems in the marketing of LX's notebook computers in Beijing,this article also uses a questionnaire survey method to find out that there are prices,products,channels and promotions in the development of LX's notebook computers in the Beijing area.After addressing the problem,using STP analysis method,after positioning the LX company's notebook computer in the Beijing area,the marketing was improved in terms of product prices,channels and promotions.In order to ensure the smooth implementation of the marketing strategy,this paper also puts forward some suggestions on strengthening the guarantee from the aspects of organization,enterprise culture,capital and management system.This article proposes an optimization strategy for LX's notebook computer marketing in Beijing.It can not only solve the problems in the development of LX's notebook computer in Beijing's marketing,but also provide certain solutions for other notebook computer companies when they encounter the same or similar problems.Reference value.