Research On The Influence Of Design Team Members' Creativity Based On Semantic Information Computing

With the development of collaborative design,design gradually becomes a team creative activity,under the background of the current industrial transformation,how to promote the research development of the influence of each member in the design process,which has important influence on design quality,efficiency and innovation,and has important research value.This has inspired design researchers to do a lot of empirical research in this area,however,due to the fuzziness,complexity and multi-coupling characteristics of the design process,as well as the previous researches in this field mostly adopted qualitative research methods,it is difficult for researchers to accurately obtain relevant data and information.Based on this,this paper will use the method of quantitative research,adopt the characteristics of semantic link and its internal link representation,and conduct comparative analysis and evaluation on the performance of members with the same or different disciplinary backgrounds and different levels of creativity in team collaborative design tasks,and this paper consists of two experimental groups,each of which contains two small experiments.The main contents are as follows:In experimental group 1,the researchers first selected students with same(industrial design)major background to take the Torrance creative thinking test(TTCT).followed by analysis of scores,according to scores will be divided into three levels(high,medium and low)of creativity,choose different levels of students,to set up a design team in the elderly sit implement design task.Finally,three hypotheses are proposed for the performance of members of different creative levels in the design process.Experimental group 2 is a comparative experiment of experimental group 1.The experimental process is consistent with experimental group 1,but the subjects are students with different professional backgrounds.Finally,three hypotheses are proposed based on the experimental content.Establish time-series coding for valid verbal data generated in the two groups of experiments,and process the encoded data with link structure,the C-K coding,node entropy and other analysis methods are used to capture and compare the performance of the members in different stages of the design of the two groups in the team design and the overall development of the design activities.For example,the proposal of members' key creative points,the number of members' key creative points,whether members put forward unnecessary concepts to make the design backward and slow down,the role of members in the design team,the smoothness of the overall design process,the smoothness of the design process,the design efficiency,etc.Finally,through the data fluctuation condition,the two groups of experimental data are compared and analyzed.Evaluate team members from multiple dimensions,Put forward the basic principles of scientific composition of design team members.Provide a visual reference basis for complex design activity tasks,improve the efficiency of design cognition calculation research,and provide a reference for future research.