Research On The Construction Of Rational Spirit Of Network Variety Show

Since the beginning of development in 2005,the domestic network video industry has gradually changed from the original user production mode to the Internet(video website)specialized production of content.This has also been given new names by the academic community and the industry-network variety,pure network variety and so on.Its birth and development depend on the Internet,the audience and the Internet users highly coincide,the huge audience group brings very considerable profits,which makes it deeply loved by the capital.As a cultural industry,the social function of online variety shows should be to show the current social culture and social value through online variety videos.However,under the impact of capital and western culture,the rational spirit of domestic online variety shows is seriously unbalanced.Therefore,this paper studies the rational spirit of online variety shows by analyzing specific online variety shows,and seeks for its sustainable development by constructing the rational spirit of online variety shows.From the perspective of the development of online variety shows,there is a contradiction between the ideology of online variety shows and the mainstream value.From the perspective of the external environment of online variety shows,the profit-seeking mentality of market first is the general trend of the industry.Therefore,it is urgent to construct the rational spirit of network variety show.This paper can be divided into three parts.The first part is the first two chapters.The first chapter firstly summarizes the development and current situation of online variety show,expounds the three periods of the development of online variety show,as well as its classification and characteristics,and makes a comprehensive study of online variety show.The second chapter analyzes the rational spirit in online variety shows,in which the rational spirit of value is obviously lacking,resulting in vulgarization in content,falsity in form and homogeneity in production.However,most variety shows make profits through advertising,membership system and fan economy,which leads to the overflow of rational spirit of tools,which leads to the serious alienation of rational spirit in online variety shows.The second part is the third and fourth chapters,which is the key part of this paper.These two chapters respectively systematically analyze the construction of value rationality andinstrumental rationality in online variety shows.Firstly,they define the concepts of value rationality and instrumental rationality,and then analyze how to construct rational spirit through specific cases.Value rationality in online variety shows should be the recognition and pursuit of its self-value in the sense of existence,and the construction of value rationality should be carried out according to its social significance and social value.The instrumental rationality in online variety shows should have deeper significance.In the new era,the rational spirit in online variety shows should be an effective means to spread Chinese culture,convey Chinese thoughts and tell Chinese stories.The third part is the fifth chapter and the conclusion of the article.The fifth chapter further evaluates the guiding significance of value reason spirit and tool reason spirit to online variety show based on the previous research conclusion,and explores the impact on the production of content culture.Furthermore,it further explores the influence of public supervision and media supervision on the rational spirit construction of online variety shows.The conclusion not only sums up the article,but also puts forward that improving the laws and regulations of online variety shows is the focus at present.Only under the dual constraints of its own rational restriction and external legal contract,online variety shows can promote the benign development of online variety shows and promote the generation of more excellent online variety shows that convey the Chinese spirit.