Media Group. "long Tail" Of Nuclear Change - New Goods He Changes And Remodeling

The relationship between media, message and their acceptors are revised as the digital technology is bringing forth a subversive innovation in the transmitting activities and social lifestyle of mankind. Facing the sea of media and message clips, receivers are choosing message rather than media for new technologies have made recognizing and selecting all available information possible.on account of the development of new media, the advertisement customer and audience group of traditional media were being flowed faster, which made the market of traditional media divided up by both media business and Consumption Market of information. As a irresistible trend, when technology blurred the line of business, the problem of traditional media would be more and more obvious.In "blood sea", in stationary fierce competition market space, media groups are fighting at close quarters, seizing profit from the opponent of same traditional industry. As lack of distinct concept guidance, most of media groups were wavering between new and traditional, and got in innovatory false area frequently.To be aimed at these confused actualities, the essay try to put forward some viewpoints, on the basis of "media is more than information" to reclaim the new media age theory, using the view of "the long-tail" which is the new economic phenomena in new communication age, in accordance with the cases of media groups' exploration of reform.There is no conflict between new media and traditional media and the popular contribution unit of traditional media(the head) will not be replaced by new market profit contribution unit(the tail).With the united of different form of communication, managed by particular technical classification, informed accurately, information and the its advertisement value with be further reflected.Then, the interaction of new and traditional communication media will be bring out. How to spread the information will be no more important, even the "long-tail", which new media communication form represents, can spread the contents of traditional media more effectively according to requirement. "Being alone" and "being interactive" are decided all by needs. This way of communication will made significant effect, because of a "Convergence Media" is being formed, and it will be traditional media groups' the great opportunity of leading market and the sharp weapon to face the challenge of new media, to picture the integrated scene of media groups in digital age.