Teaching Assistant Books Marketing Strategy Research

In China, the culture of press and publication units from 1949 after the founding of new China has been under centralized national news propaganda department management, since the founding of new China, China’s press and publication units have generally experienced three stages: business unit; Enterprise management institution; Modernization of state-owned enterprises. Thus can see clearly that the publisher of the course is edging towards normal enterprise management, separated from government institutions, namely we often say that separate government functions from enterprise management.The four kinds of research methods, this article USES the literature research, this article marketing and publishing books of marketing theory development history and present situation of the paper, as well as determine D press co., LTD. Teaching assistant books marketing strategy research of this subject is done through literature research. Two is case study method, this article will D press co., LTD. Teaching assistant books as the research object to conduct a comprehensive analysis, it sums up the gain and loss in the process of and lessons, and put forward relevant countermeasures and Suggestions. Three is the field research method, the author take advantage of this excellent in D press co., LTD for many years, and now press colleagues to provide a variety of detailed data, the D press co., LTD., has carried on the detailed investigation and study and be able to get the press of first-hand information, to enhance the pertinence and effectiveness of the whole thesis. Four is the theory deduction method, this article in the research process, the traditional market marketing theory combined with the actual situation of book sales, the particularity of hold sales, this is a kind of theoretical innovation, to solve the lack of the domestic book market marketing theory.Based on D press teaching books as the research object, through the D press the characteristics of teaching books and marketing present situation investigation and the D press teaching books controllable factors and uncontrollable factors in the process of product marketing classification research, analyzes the problems existing in the teaching assistant books in the sales process and the reasons of problems, thus for the press teaching assistant books marketing to develop appropriate marketing strategies, including target market selection, market positioning and brand strategy, etc., and on the basis of marketing theory to design the marketing strategy, as well as the implementation of the marketing strategy of new possible problem have been think enough, formulate the corresponding safeguard measures, so as to achieve real D press industry competitiveness and brand awareness, improve the community the goal of economic and social benefits.This article innovative marketing strategy analysis method applied to the study of teaching books, affecting the teaching assistant books marketing D press co., LTD. Of the various factors in the deep and serious scientific analysis. And on the basis of scientifically formulated the D press teaching assistant books marketing strategy.