Research On Social Design Marketing Model From The Perspective Of Digital Marketing Communication

The rapid development of social economy and culture has caused problems such as environmental protection and the gap between the rich and the poor to emerge and intensify with the development of society.The world is now in a period of transformation towards a sustainable society.The needs of life need to be properly solved by design,and social problems also need to be solved by a new design method.Social innovative design is born from this.The continuous development of Internet technology and digital technology has promoted the transformation of traditional marketing communication to digital marketing communication."business is good" has become the focus of more and more companies.How to innovate through creativity,technology and innovation The way of communication and the integration of branded products or services provide solutions to social problems and at the same time bring sustainable business development goals for enterprises.Through theoretical research on social innovation design and digital marketing communication,this paper summarizes and analyzes digital marketing communication driving social innovation design in terms of marketing concepts,digital technology and communication potential,and then combines the marketing cases of related social innovation design to obtain "social Design marketing"concept.On the basis of KGM's 4R marketing implementation framework for digital marketing,combined with the concept of social design marketing and related case studies,a universal model of social design marketing is obtained to provide the application of digital marketing communication in social innovation design A perspective also provides some references for companies to better grasp the balance between business interests and social responsibilities,and ultimately achieve a win-win situation between the company and society.