Research On The Poor Households Media Image Of The People's Daily(1986-2018)

Poverty is an important factor in social development that has long hindered human development.There are different levels of poverty in both developed and economically underdeveloped regions.General Secretary Xi once said,“fighting poverty is a major event in governance at home and abroad.”China attaches great importance to poverty since its founding,since the 18 th national congress of the communist party of China(CPC),poverty alleviation has been given priority in governance.As the saying goes: "well-off not well-off,the key to see fellow villagers." Poor households are the objects of poverty alleviation,the role of poverty alleviation,the level of their living standards to a certain extent reflects the level of China's economic development,embodies the ability of the party and the country to govern.On the verge of lifting people out of poverty and entering a well-off society by2020,through the People's Daily published a report,a vivid image of the poor,we also know the road of poverty alleviation in China since 1986,seeing a partial epitome of China's development and changes in 33 years.This article selects the poverty report of People's Daily from 1986 to 2018,a full sample of 312 reports was collected,a combination of content analysis and text analysis.Firstly,the media image of the poor households presented by People's Daily is obtained from three aspects: the statistics of the report,the background narration of the poor households,and the relevant information of the poor households.Secondly,through the overall analysis of the People's Daily poverty report of the existence of problems,finally put forward the corresponding Suggestions and analysis of the significance of the construction of media image of the poor households.Through the overall analysis,the problems in the report on the poor households of the People's Daily were found,and corresponding suggestions were made.According to the research,the image of the poor households is mainly shaped by the narrative mode of binary opposition,that is,through the narrative mode of before-and-after comparison,it shows the overall trend of the poor households isgood.On the whole,the poor households in People's Daily have the following five characteristics: the image of the recipients with living difficulties,the image of the people who improve their lives,the image of the lazy-minded non-pursuers,the image of the diligent workers and the image of the grateful people.Regarding the reports of the poor households of the People's Daily,this study believes that there are some problems,such as unbalanced distribution of reports,inadequate display of the subject status of reports,and small amount of overall reports,and puts forward Suggestions to build a more complete image of poverty-stricken households,increase the number of reports of poverty-stricken households,and balance the distribution of reports.According to the research,People's Daily reports on poverty-stricken households not only shape the image of poverty-stricken households,but also inspire the work enthusiasm of poverty alleviation workers,inspire the confidence of the poor people to get rid of poverty and get rich,and promote people's sense of national identity.