A Study On The Acceptance And Reproduction Of Film Culture By Users Of Bilibili From The Perspective Of Subculture

Bilibili is an important gathering place of subculture groups and also a base camp for reproduction of film and television culture.In bilibili,there are many film and television works as reproduction materials,but one film has a special position in the reproduction activities of film and television culture.As of August 25,2022,“Let the Bullets Fly” has130 million views and continues to hold the top spot in the movie section of bilibili.In addition,there have been 32,000 second-generation videos of the movie on bilibili,including 974 selected videos,which have been watched 1.11 billion times,ranking first among the Chinese movie channels on bilibili.“Let the Bullets Fly” has been released for12 years,but the number of videos related to this film is still increasing year by year on bilibili.Even in 2021,a hip-hop dance program created with the film as the material appeared on the stage of bilibili’s New Year’s Eve party.The above data and cases fully show that the second creation of “Let the Bullets Fly” has been recognized by both the users of bilibili and the officials of bilibili,and a huge cultural circle has been formed around the film.It can be said that in the reproduction culture circle of bilibili,the film“Let the Bullets Fly” is very typical,and the cultural phenomenon it brings is also worth our analysis.Therefore,this paper mainly uses content analysis method,case analysis method and text analysis method to choose “Let the Bullets Fly” and its two original works as the research object for analysis.In this paper,the recipients of film and television culture are the users of bilibili,who accept not only the film and television works themselves,but also the reproduction content of the film and television works.The subject of reproduction of film and television culture is also the users of bilibili,among which“reproduction” refers to the secondary creative activities around film and television works.Acceptance is the premise of reproduction,and reproduction is the derivative activity based on acceptance of film and television culture.Specifically,this paper studies the user’s acceptance of film culture and reproduction activities of bilibili from the following four aspects.First of all,this paper discusses the process of bilibili users’ acceptance of film culture from simple to deep and entertainment;Secondly,it expounds the characteristics of the users of bilibili on the reproduction of film and television culture.Then,according to the analysis of the first two parts,it summarizes the subculture characteristics of the users of bilibili in the process of acceptance and reproduction of film culture.Finally,from the two aspects of copyright infringement dispute and the existence of vulgar phenomenon,the paper reflects on the problems existing in the reproduction of film and television culture,and puts forward countermeasures and suggestions on the problems existing in the reproduction of film and television culture from the three perspectives of platform,official and reproducer themselves,so as to properly evaluate the value of the reproduction culture.Correctly guide the reproduction behavior of teenagers to a healthy road,provide a certain theoretical reference,to promote the healthy development of adolescent network culture to make contributions.