"Li Yi Bar" Research On Network Subculture Phenomenon

Internet "decentralization" and other characteristics for the development of subcultures to provide a convenient condition,network buzzwords and network emoticons quickly became popular,and to pursuit.Through a series of "flaming" incident,so that the subculture phenomenon of "Liyi Bar" gradually to the front,and get the people’s attention,and become a large export of network subculture,and the process of social events also produce influences.This paper made a systematic summarize about "Liyi Bar" from a ridicule and spoof online community,how into a "Comprehensive Bar",and specific analysis the network subculture content construction of "Liyi Bar",including the formation of "plebs" Culture and "flaming" culture,as well as the way of construction,which focuses on the construction of network emoticons discourse system.Finally,discusses the social motivation of network subculture on "Liyi Bar",points out the problems and challenges in the development,and gives rise to the healthy development of the network popular culture.