Research On Intimate Communication Under The Embedding Of We-Media

On August 18,2014,the CPC central committee and the shenzhen municipal committee of the communist party of China(CPC)deliberated and adopted the guidelines on promoting the integration of traditional and emerging media.In the omni-directional construction of integrated media platforms and channels,the content construction is also in the process of continuous transformation and upgrading.We media are embedded more and more deeply,constantly enabling media convergence,and bringing about the transformation of content transmission mode and structure.The social dissemination of news information to users under the embedding of "we media" has become an important development trend.Based on this argument,close to the ordinary people,close to the daily life of "close to news" provides us with an important research perspective,this article "close to sexually transmitted" borrow "close sex news",the theory of equality,dialogue and close to the basis points,the news production in the era of "media convergence" embedded in the big background from media content were studied.We media have various presentation platforms,such as weibo,We Chat,live broadcast and short video.We Chat has become one of the main platforms of "we media" in the process of convenient use and rapid development.Therefore,We Chat is regarded as the main representative of "we media",which is embedded in the perspective theory of news narratology for research,so as to explore the sustainable development of intimate communication in China's social environment.This paper mainly adopts the methods of text analysis and case analysis,and selects the We Chat public platform of "xiake island" of People's Daily as the carrier of media to carry out intimate communication,and conducts text analysis on its content.Second native from "Ergeng","Shijuezhi" We Chat,such as the public,the media and the traditional media platforms,such as "CCTV news","People's Daily" and "knight-errant island" We Chat such as public,comparative study,from two aspects of "narration" and "news" about their choice of narrative perspective,discourse application method and transmission characteristics were analyzed,and the analysis of the present main trend in the development of new media content and narrative.This paper is divided into four parts.Firstly,it starts with the application of limited perspective in news reports,which leads to the subversion of traditional narrative mode by embedding "we media".The second part analyses the new media information dissemination of close sex of the "I" narrative of the status quo,mainlyfrom the native range from media and traditional media from the media clusters,analysis the current native from media text of the characteristics of "narrative" and the mainstream media "news" characteristics of text and video information,it is concluded that the presence of the spread of the communication and interaction characteristics.The third part will analyze the reasons for the emergence of such narrative features,mainly from the user demand.The last part analyzes the problems existing in the we-media platform,and balances the authenticity and emotional problems that may exist in the application of the narrative perspective of "I" in all kinds of information content,so as to make the structure of this paper more three-dimensional and plump,and the content more objective and comprehensive.