Research On The Bidding Strategies Of Engineering Project For H Company

The main means of modernization in China is to carry out construction projects.And the information system engineering project construction in the field of emergency communication is mainly related to our national defense security.China has a vast territory and a large population,and various kinds of natural disasters often occur in various regions.As the information system in the field of emergency communication can provide communication command and support for emergency rescue in case of sudden disasters,the central and local governments at all levels have vigorously promoted the construction of emergency communication information system.Especially from the establishment of Emergency Management Department,we can see that the recommendation of Emergency Communication Informatization Project has risen to the national strategic level.This provides a good opportunity for the development of ICT enterprises in China,but also brings a fierce competitive environment.Information projects in the field of emergency communications are mostly invested by the government or large state-owned enterprises.Generally,through the government procurement center,public bidding and invitation to tender(special industries or projects involving national security)are adopted.Only by bidding can enterprises have the opportunity to acquire the construction qualification of the project.With the gradual improvement of the bidding system in China,the competition among enterprises has become white-hot.In addition to the game between bidding enterprises and bidders in the bidding process,the bidding enterprises are becoming more and more difficult and less profitable.Therefore,the full use of scientific and effective bidding strategies in bidding activities will greatly improve the winning rate and profit margin of enterprises.From the point of view of bidding enterprises,taking H company's participation in the bidding activities of informatization projects in the field of emergency communications as the lead,this paper combs the relevant processes and regulations of informatization projects in the field of emergency communications in China with specific case analysis,and puts forward corresponding strategies and skills for key links,so as to improve the possibility of enterprises winning bids.Firstly,this paper introduces the development process of bidding activities and the research background,purpose and significance of bidding quotation strategy.Subsequently,according to the characteristics of information projects in the field of emergency communications,H company is taken as the main bidding body,and the internal and external environmental impact factors when it participates in bidding activities are analyzed.This paper discusses in detail the basic strategy of H company participating in the bidding process of information system engineering project.Finally,taking a city's emergency communication information construction project as a specific case,the practical application of various bidding strategies is analyzed and studied.Through the description of this paper,I hope to provide some help for ICT enterprises to participate in the bidding activities of information projects in the field of emergency communications.