Cultural Expression Of Weibo: Research On Content And Behavior Of Tibetan Intellectuals' Weibo Communication

Weibo is an essential medium for personal expression and a vast extensive publishing platform for social information in China.The content and communication behavior of weibo users are closely related to the discourse world,cultural environment,historical moment and transnational flow in real life.As the primary creators and disseminators of social culture,intellectuals have always carried out discourse and cultural communication through the media,from books to newspapers to television and network media.They are all important participants and promoters of cultural communication in the media space.After the emergence of weibo,intellectuals settled in early and constructed their communication behavior,and cultural schema on weibo platform.Among them,Tibetan intellectuals,because of their social status as intellectuals and ethnic identity of tibetans,their weibo communication behavior contains more prominent cultural research value.Therefore,we will spread Tibetan intellectuals weibo content and behavior as the research object,with the related theories of intellectuals of the existing research results,to explore Tibetan intellectuals weibo content and behavior of behavior and its cultural expression,thus discuss weibo dissemination of Tibetan culture media interaction and transformation has theoretical and practical value.Taking sina weibo as the data collection platform,this paper selected 30 Tibetan intellectuals with a large number of weibo posts and a high frequency of posts,and adopted the research method of network ethnography to observe and record their weibo communication contents and behaviors for 6 months,and obtained the first-hand research data.On June 30,2018,solstice,January 1,2018,the author collected a total of 2,760 microblog contents published by 30 Tibetan intellectuals.Then,the collected data were classified and counted by content analysis method,and the cultural significance of the observed subjects' microblog communication contents and behaviors was comprehensively analyzed.This paper consists of six parts:The first chapter,introduction.A comprehensive review of relevant research literature on "intellectuals","media and intellectuals" and "weibo and intellectuals" ismade,and the research question of this paper is put forward,that is,what contents are published by Tibetan intellectuals on weibo? What kind of social identities(occupation,nationality,gender,personal life,interests,life experiences)are presented behind these posts? What significance does their communication with these social identities have for the practical development of Tibetan culture?The second chapter,the academic definition of Tibetan intellectuals.The main problem to be solved in this chapter is to specifies the research object of this paper.Firstly,the author sorts out the definitions of "intellectuals" and "Tibetan intellectuals" in relevant researches.Secondly,the academic category of Tibetan intellectuals is clarified from the perspective of academic research and Chinese realistic context.Finally,in sina weibo platform,30 Tibetan intellectuals who meet the research conditions are determined according to the information of seven aspects,including certified users,ethnic group,education,occupation,text and number of weibo posts,and birth ager.The third chapter,the overall description of the image and communication behavior of Tibetan intellectuals on weibo.This chapter mainly adopts qualitative research method to make statistics and analysis on weibo authentication information such as weibo nicknames,weibo profile pictures,weibo labels and profiles of 30 Tibetan intellectuals,as well as overall description of their communication contents,so as to draw cultural basis for the writing of the full text.The fourth chapter,the microanalysis of the contents and behaviors of the typical Tibetan intellectuals.This chapter embarks from the micro level,from scholars,poets and writers,reporters,director and so on four kind of Tibetan intellectuals,select a weibo release quantity during the observation,propagation behavior most active intellectuals as a study case,using the method of content analysis,a detailed analysis of its weibo content,and analyze the content behind the spread of behavior,which discuss the Tibetan intellectuals through weibo,presented by the detail situation of the Tibetan culture change.The fifth chapter,Tibetan culture communication,interaction and transformation in weibo.This chapter discusses the cultural significance of Tibetan intellectuals' weibo communication behavior by combining relevant theories such as socialsituation and media situation,self-construction and social role of intellectuals.It is found that Tibetan intellectuals play an important role in weibo as cultural communicators,social mobilizers and social critics.In addition,limited by the technical characteristics of weibo as a medium and the political and commercial rights,intellectuals spread in weibo,which also promotes the modern transformation of Tibetan culture.The sixth chapter,conclusion: The multi-interaction and multi-expression of Tibetan intellectuals in weibo.To summarize the full text analysis,this chapter discusses the weibo for the combination of virtual and reality of the area,driving the Tibetan intellectuals in the interaction of multiple space and culture dissemination of different social groups have ZuBie,career,interests,social responsibility,international exchanges and other cultural voice expression characteristics,and promote the pluralistic interaction and a variety of expression of Tibetan culture dimensions such as the modern transformation of the Tibetan culture.