Research Of Sichuan Kham Tibetan TV Wedsite Construction

Established in 2012, Kham TV network, the specialized network platform on the Sichuan TV channels, bears the Kham TV program transmission network. As Kham Tibetan TV is a young channel, more concentrations were put on the development of Sichuan TV station, the role and function was also ignored. With the change of communication environment, in early 2014, Tibetan Kham TV put forward "Build internet TV station" slogan, carried out the "three steps" strategy to strive for builting Kham Tibetan TV as the All media website in 2016.Construction of Kham Tibetan TV network is not only the survival requirement of posttelevision era, but also the construction of Kham all TV media site network television becomes the new requirement to promote Tibetan stability and development with the dealing with overseas hostile forces to our country, esp. the dalai clique deliberately discredit the tibet-related transmission strategy and tactics conversion under the environment of the global communication, Because of the limitlessness of the network, and the advantage of the natural interactive network, striving for its TV voice in international communication, and building a good public opinion environment, produce large political significance both at home and abroad. The study based on field investigation, and the paper adopts quantitative research methods such as questionnaire survey, case interview and other qualitative research methods as a supplement, hoping that research can master the demand of Tibetan audiences of Kham Tibetan TV for the construction of the research on the basis of site. Through investigation and research, this article discusses website strategy from five aspects: the website purpose and orientation, function innovation and extension, content production and page design, operational strategy, hardware upgrades and so on. It discusses, under the perspective of development communication, implementing participatory communication strategy in the website construction, realizing the localization of the website. Under the international communication and cross-cultural perspective, it focuses on building site’s cross-border transmission capacity, etc. In the process of research, many lessons from building experiences of the domestic and foreign outstanding minority TV website are fully drawn for reference, hoping it’s helpful for Kham Tibetan TV network’s construction.