Research On Traditional Media Coping Strategies Under The Impact Of Citizen News

With the continuous development of we-media technology and the continuous increase of online communication tools,the traditional news media and the public have undergone breakthrough changes.The main body of news communication is no longer just professional media personnel,and the general public can also participate in news release,news production,news comment and so on through the communication tools in their hands.In the past,the communication object was only the audience,now the audience is both the producer of news events and the consumer of news.Citizen journalism,which is subversive to traditional media,has risen up quietly at this time.Citizen journalism has shown the character of being timely and rapidly in a large number of emergencies and has established its own position in news dissemination,which has also raised citizens' awareness of participating in public events.The emergence of citizen journalism has brought a shock to the traditional news media,which needs the traditional media to respond.This paper first elaborates on the concept of traditional media and citizen journalism,especially when expounding citizen journalism,focusing on the reasons for the rise of citizen journalism and domestic scholars' research on news definition.Secondly,the comparative analysis of citizen journalism and traditional media is mainly carried out in five aspects: communication subject,communication content,media,audience and communication effects.Finally,this article illustrates the impact of citizen journalism on traditional media and the coping strategies of traditional media under the impact of this article.Although the development of citizen journalism has shaken the status of traditional media,it also has its own drawbacks.For example,the main body of citizen news is mainly non-professional media people.When disseminating news,there are problems such as falsehood,one-sidedness and surface layering.At this time,it is especially necessary for professional media personnel to adhere to professional ethics to improve the value of news.In addition,the traditional media must also absorb the advantages of citizen journalism,and let more citizens participate in the news through the online platform.After all,citizen participation in news is the need of the development of the times,and it is also the inevitable development of the history of the news media.In short,traditional media can only actively respond to the challenges and impacts brought by citizen journalism through effective persistence and innovation.