Cultural Study Of Network Image Communication From The Perspective Of Memetics

The memetics theory proposed by biologist Dawkins opens up a new theoretical window for the study of cultural communication.This theory has become an important research perspective for understanding digital culture.Foreign scholars Limo Severman and Milner have used the meme theory as the analytical framework to study popular culture phenomena such as videos and pictures of the popular network.However,the domestic analysis of the application of theory is still limited to the analysis of language phenomena.Therefore,this paper takes memetics as the theoretical basis,and discusses the generation,dissemination and cultural connotation of network image,one of the typical phenomena of domestic popular cultureMemetic propagation is the logic of network image generation.According to the degree of change of image memetic in the process of copying,the public copying(copying)behavior can be divided into three types:direct reference,shifting and collage.The latter two are freely created.The diverse expression of image culture provides a favorable generating environmentIn addition,the selection preferences in the imitation process will lead to the differential presentation of the image memes.The strong image memes can often attract more imitation practices,which will continue to consolidate and become the most prominent performance in the image communication process.This paper will use the meme model proposed by Severman to summarize the memes of the strong image from the three dimensions of form,content and position,and find the combination of deconstruction and exaggeration of public figures,and the combination of network language.And humorous entertainment or satirical content is more likely to be the object of mass imitationThe spread of network images is a popular cultural phenomenon in the era of reading pictures.The cultural connotation of its infiltration needs to be further explored.This article from the metaphors and parody behind the network images,the participatory carnival of the imitation of the wind and the subculture features of the network image His cultural connotation has been consideredFinally,this paper extends the thinking process of the open and inclusive network image to provide favorable conditions for the community to reach consensus and public free discussion and expression.However,the decentralized inertia confrontation and personalized collage creation also make the network image face the vulgarity.The limitations of entertainment,or lack of ideology,so the actual use value of network images still needs to be tested and explored.