| In the 18th century England,the aristocracy of England was socialising in cafes to discuss social news,which was thought to be the earliest form of talk show.The real growth of talk shows is in America.In the 1990s talk shows entered China and became an important form of programming.Since the beginning of the talk show in China has been in the development for more than 20 years,its programming form and communication platform have also been changing in the process of development.From the original"Oriental studio" to "the truth",the domestic talk show began to grow to maturity.Based on the culture stage show as the breakthrough point,combined with "crazy anchor benji specific case,through the analysis of the surface of the host image symbolization characteristics,meaning on the symbol of the host image,explore the deeper cultural connotation type program.The research of this paper mainly includes the following aspects:First of all,the spread of the image of the cultural stage talk show host is based on live show and mobile APP.During the stage performance,the audience can feel the commentary style and acting style of the anchor.Because the show time and the field are fixed,for the audience that cannot be seen on the scene,they can watch the performance of the anchor on the mobile phone APP in their spare time.Secondly,the host image symbol is the host a deep impression on the audience,by the expression of visual design,and selection conforms to the carrier of the host image,let the host image is no longer an abstract sense directly,but the significance of the representation.Finally,the promotion channel of cultural stage talk show host image is the form of new media promotion.The new media promotion method is WeChat H5 and mobile APP terminal.Culture stage show APP can form the shows the scene not be completed by the interactive link,the audience on the platform to the host to ask questions,anchor according to the audience to answer questions and put forward reasonable Suggestions. |
PDF Full Text Request