On Content Creation Of Travel Video We-media

Chinese “We Media” have experienced the change form blog,Weibo,WeChat public account to live broadcast,and the change from text and picture to video communication form.Under the environment of mature technology and tight industry regulation,video “We Media” emerges as the times require.From the emergence of dividends to the competition among giants,from individual combat to team operation,from extensive entertainment to vertical cultivation,domestic video “We Media” is caught in the tide of “We Media” to survive.At present,it has covered many subdivided fields such as food,beauty makeup,automobile,travel,parenting,finance and economics.The travel video we-media discussed in this paper not only meets people's information needs for experiential and personalized travel,but also their desires for self-expression and social sharing.At the same time,the charm of the city and regional cultural characteristics of deep excavation,containing a lot of business opportunities.The author makes an in-depth analysis of the status quo of video “We Media” to understand the production value of travel video “We Media”.Starting from the content creation of travel video “We Media”,three representative styles of video are explored.In addition,a case study is conducted on the high-quality content products of popular travel video “We Media” to find its creation strategy.