Research On The Construction And Communication Of Liziqi's "Pastoral" Style Short Video From The Perspective Of Media Landscape

With the speeding up of urbanization and the development of industrial civilization,the rural landscape has gradually become the space of "the other" exists,it is both people lost their homes and people's minds yearning place,in recent years,the "consumption" and "nostalgia" has become the media narrative that is commonly used in two lines,with the advent of the era of mobile Internet,a short video for its short,flat,fast get the favour of many video producers and viewers.In this paper,from the media bloggers Liziqi's short video,for example,in the media based on the theory of landscape,using qualitative analysis to explore the video "pastoral style" is formed,and the media landscape,the theory of communication,film and television art language,spread from media landscape characteristics,construction,and the three parties in the face of the show "pastoral style" picture analysis,summed up Liziqi's short video popular reasons,and in carrying forward the traditional culture value,to provide new ideas for cultural transmission,but also to other video producers to learn from.This study takes 143 short videos of Liziqi on social platforms from 2016 to 2019 as examples,and classifies and extracts their video content into four separate chapters,which are spatial construction,cultural construction,narrative construction,and communication strategy and effect analysis.First of all,in terms of spatial construction,Liziqi records and beautifies the daily life in rural areas through simulators produced by the media with the theme of food and traditional techniques as the main line to reproduce historical techniques.Secondly,landscape presentation cannot be separated from the construction of deep cultural landscape.By combining with traditional cultures such as pastoral culture,wuxia culture and festival culture,the video production and presentation are led to arouse cultural memory.At the same time,Liziqi also uses a variety of narrative techniques to construct the artistic conception of rural landscape,including the integration of multiple scenes and perspectives,moving and still lens,time sequence and distance,the integration of natural sound and background music,color contrast and light and shadow flow.In addition,in terms of communication strategy,Liziqi uses common visual symbols,relies on MCN organization and connects multiple platforms to carry out landscape communication,which has certain influence on the cognition,behavior and psychology of viewers.Finally,based on Liziqi's "pastoral style" short video for reflection,there exist lots of problems are respectively formed "stereotype",commodity packaging into art,and lack of subtitles three aspects,and gives video maker should seek the cultural convergence of the theme,using artistic narrative and the use of new media forms of innovative culture Suggestions,through the successful experience of Liziqi can help us to think about the modern value of traditional culture and the presentation,the moment the lack of academic research and provide a reference for other video makers.