Persuasion Effect Of Haze Corrective Information And Its Influencing Factors

“Health Misinformation” refers to health information that is recognized as false(non-real,non-scientific)by the current medical professional community.The spread of health misinformation is extremely harmful to personal health and social stability.The lack of Internet "gatekeeper" mechanism has speed up the transmission of misinformation and expanded the scope of influence.The haze problem has become a major public health problem in China,and has had a directly influence on people's cognition of haze and coping behaviors.Corrective information has become an important channel to correct haze misinformation.Based on the current situation of people's worry about haze problems and the reality of the haze misinformation of China these years.This paper tried to explore the persuasive effect and influencing factors of haze.This paper adopt the method of 2 x 3 offline control experiment,designed the faze corrective information of different modes of information organization(statistical type/narrative type)and different source types(official information source/professional information source/uncertain information source),and took college students as the research object to measure experimenter's belief awareness,attitudes,perception,and behavior intention after reading different types of faze corrective information,In this way,the best information organization mode,information source type and the combination of information organization form are summarized,so as to improve the convincing power of corrective information.The experimental results showed that: 1.The statistical-type-texts had better persuasive effects than the narrative-type-texts;2.The uncertainty source has weaker persuasive effects;3.The statistical type with the official information source was the best combination which had the best persuasive effects.The results were in the following aspects: A.In the respect of the individual belief perception,the former enables the experimenters to generate high-intensity belief perception.In terms of the beliefs of the surrounding environment,the experimenters who read the former believed that there were more people believed the material viewpoints around them,and they were much more likely to spread misinformation.In terms of the normative beliefs,the experimenters who read the former thought that there were more people around them thought that they believed the material viewpoints,and that there were more people who wanted them to spread those haze misinformation.In terms of the efficacy beliefs,the experimenters who read the former were more likely to spread those haze misinformation.B.In the respect of the individual attitude perception.Compared with the latter,the experimenters were more eager to spread haze misinformation than the former type.C.In the respect of the individual behavioral intention perception,the former were more able to produce high-intensity communication intentions than the latter,and those experimenters preferred to spread the former by forwarding it to social networks,group chats and specific individuals.At present,China publishes corrective information through three main channels: governmental new media,online content platform rumor reaction mechanism and spontaneous pirate public welfare organization.Although the reaction and correction mechanism has been constantly improved,the unusual terminology and obscure expression may obstrut audiences' understanding and weaken the persuasion.Therefore,the haze misinformation repeatedly provoked by the authoritative media or scientific institutions may still be reproduced and transmitted.Based on the current situantion,this article summarizes and reflects on the experimental results from the perspective of texts to draw people's attention to the literary texts and contents,so as to optimize the corrective information from the information organization and information source,and improve the corrective effect.Specific recommendations are as follows:(1)The official statement is the most trusted information source to the haze issues;(2)improving the quality of information content is the key to haze corrective information;(3)the media has to take the responsibility of the systematic haze corrective mission.