| In the context of the national media integration strategy,the opening of the WeChat public account of Inner Mongolia Daily is conducive to better expanding the party newspaper's territory,concentrating on the times and keeping the party's public opinion and cultural positions.This paper makes statistics and comparative analysis on the news sources,news topics,presentation forms,title features,language styles,typographic styles,navigation bar functions and interactions of the WeChat public account of Inner Mongolia Daily.The conclusions drawn are as follows.The advantages of WeChat public number in Inner Mongolia Daily are: authority;reliable information;strong public opinion guidance;localized exclusive reporting advantages.The existing insufficiency is: the news source is relatively single;the service information is less;the content presentation form needs to be enriched;the title features need to be diversified;the language style innovation space is large;the layout reading experience can still be optimized;the mapping function needs to be fully tapped.The navigation bar and service functions need to be upgraded;the interactive approach needs to be broadened;the promotion and promotion should be strengthened;the brand image needs to be improved.For the specific geometry of the dissemination effect of WeChat public number in Inner Mongolia Daily,this paper adopts the survey method of distributing questionnaires on the network and friends and relatives,and analyzes the reasons for the existing shortage of WeChat public number in Inner Mongolia Daily.Based on the above analysis,this paper proposes the content communication strategy of the official account of WeChat in Inner Mongolia Daily: rich news types and sources;innovative news writing;perfecting the form of news expression;continuously expanding the branding effect;paying attention to the navigation bar service function setting Pay attention to interactive links;increase publicity and promotion. |
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