Study On The WeChat Public Number Of The Journal Of Inner Mongolia

In this artic le,the author for the first time,the Inner Mongolia region one of the most influential traditional media-Inner Mongolia daily WeChat public official,a detailed study,using statistical analys is,comparative research,literature analys is three kinds of research methods,selection of its in 2016 each quarter in the four quarters of two months,a total of eight months of 1664 items as the research sample,from the analys is of its present situation,this paper first describes the overall s ituation,to its in terms of content and interactive marketing analys is respectively,puts forward the current problems existing in the operation process,and with domestic is in good operating condition is relatively level party newspaper WeChat p ublic number-jiangxi daily,guangzhou daily WeChat public number as a reference in different ways,is the Inner Mongolia daily WeChat problems existing in the public,put forward the corresponding operational strategies and recommendations.This paper first analyzes the present situation of the WeChat public in Inner Mongolia daily.In this part,the author first to the Inner Mongo lia daily WeChat public issue of basic situation(content composition,publishing time,content d istribution quantity)is analyzed,and then based on the number of Inner Mongolia daily WeChat public content were analyzed,and find out its characteristics in content distribution,(inc lud ing the contents of the title of the form,content,form,content,read ing as well as the content source),and finally through the analysis of Inner Mongo lia daily WeChat public,thumb up case,leave a message,the content of their online activities,reflects its interactions with the aud ience present situation and the promotion of the status quo.Second,the results of the analys is will be through the first part of thesis,the writer focuses on the Inner Mongolia daily WeChat public six problems: 1.The position itself too seriously;2.Over-content with the mother newspaper;3.The distribution of content is not conducive to communication;4.The header form is not a punch line;5.Content forms are boring;6.Don't focus on interaction and promotion.In the end,the author will focus on paper in the second part of the Inner Mongolia daily WeChat public,the existing problems,put forward the corresponding improvement measures and development strategies: 1.Change the existing positioning,the establishment of independent operations;2.Meet the diverse needs of your audience;3.Draw an audience through accurate and concise headlines;4.Strengthen the use of images and video;5.Create content with original + rewrite;6.Focus on the art,and optimize the visual experience of the audience;7.Adjust the content release time;8.Use content to enhance interaction and plan activities to enhance promotion...