Privacy Data Mining And Preserving Methods Research On Context-Awareness Service

Mobile location based services is one of the wireless data value-added services based on geographic information provided by mobile operators with SPs which users can access to share a variety of applications anytime and anywhere.The Mobile location services in this paper is not certain of location based services, but also a variety of derivative services.In the increasingly fierce competition in the telecommunications industry, the market is near saturation, the Mobile location based services has become the new cake which mobile operators aim at. But its development is also staggering along with some bottlenecks.And then what is the factors hindering the acceptance and use of mobile Internet?Against such a significant new business and new topics,scholars are doing research merely at the level of technology solutions.About its consumption behavior research, there are almost only emotional judgments.And in the traditional technology acceptance model, there are some limitations to this new type of high-impact business. "Experience","consumer involvement","Consumer Perception" and other factors have not yet been incorporated.This paper is based on UTAUT model combined with the "consumer experience","path dependence","Environmental Trust", "perceived cost" to build up the "location based services."This paper also made the customer behavior survey and collected 297 questionnaires. According to this data, we do the demonstration analysis to reveals the validity of the model.We rank all the factors involved in this model base on their effect to consumer behavior, and the order is:behavioral intention, social influence,performance expectancy,consumer experience, facilitating conditions,effort expectancy,environmental trust,perceived costs and path dependence.The full text is divided into five chapters,introducing major concepts and research methods,theory of literature, mobile location based services acceptance model,the demonstration analysis, as well as the conclusions and recommendations.In all the content, theory of literature, mobile location based services acceptance model, and the demonstration analysis are the core of this paper.