Microblog:challenge In Gaining Both Fame And Wealth

In recent years,with the intervention of capital force,"number of followers,number of posts,number of retweets,number of comments,and number of thumb up" has increasingly become the standard to judge the influence of microblog user base.The flow realization principle of "Users = Traffic = Money" has become the main driving force for some influencers to obtain economic benefits by attracting public attention.However,microblog,as a social media platform,not only provides an opportunity for influencers to "monetize traffic",but also the content released by influencers will be supervised by the public.Influencers release positive and topical content,which is conducive to attracting more fans,improving their business value and creating a "floating" space.However,if influencers publish negative and controversial contents,they will be questioned and criticized by the public and even the mainstream media,and create an irreversible negative image,so that their reputation and commercial value will be "sunk".This study used content analysis,by analyzing the rapid change of the social public attitude toward Zhai Tianlin in the " Zhai Tianlin Attacked on Social Media over Academic Claims ",to demonstrate that microblog platform,as an important stage for influencers to pursue fame and fortune,can not only create a win-win situation of "fame and fortune" for influencers,but also place it under the supervision of the public from the largest perspective,which has a strong risk for the success or failure of influencers in shaping its own image.