Research On The Marketing Strategy Of Internet Bookstore In Big Data

The online bookstore marketing, is the main way of books online marketing. With the rapid development of electronic commerce, the development of online bookstores is very fast, the book has become a major channel. For online bookstores, the book sales is the main business, but there are some shortcomings and problems for marketing online bookstore now, it is necessary to study the issue of the online bookstore marketing, and appropriate the marketing strategies.With the development of mobile Internet, networking, cloud computing, and many other new technologies, making the date grow explosively, big data has become a new field of information technology innovations. The era of big data, data has become the company’s core assets with tremendous commercial value, and has a profound impact on the development of enterprises. For the online bookstore marketing, the big data technology can solve the problems and has a huge effect for the development of the online bookstore marketing strategies.The 4R marketing theory and big data is the theoretical basis for the study, through the analysis and study the current situation and problems of the marketing online bookstore from the perspective of 4R theory, using the big data to solve the problems, and propose appropriate marketing strategies. The strategy and the study use big data technology, mainly from relevance, reaction, relationship, reward the four aspects, conduct researching to analyze their marketing strategies, and analysis the implementation of marketing strategy and it should be noted of using big data.The research of the papers for the online bookstore solved the marketing problems,reached online bookstore marketing purposes,improved their own development and for achieving profitability goals has some significance.