The Analysis Of Maketing Stratygy Research In Wingsbook

Review the30years in the development of Chinese enterprises, we can see through openmarkets and policies to promote many successful enterprises, these enterprises could graspopportunities and found their own market position. However along with the rapid developmentof science and technology, the many change of the external economic environment has becomethe key factor of enterprise management. Private bookstores are in the context of history, from asingle book selling to a personalized book service, from the real book chains to the network. Thecontinuous development of society, market competition intensifies, the private bookstoreoperators have to seek their own way to survival.Wingsbook founder of the books through the analysis of consumer demands, determines thetarget groups, selling the book combined with consulting services. Through professional service,helps managers to save time, save energy, improve reading efficiency. Scarce knowledgeexplosion today in time, with screening of reading is a kind of trend, especially forcomprehensive quality and ability of self demanding manager,Wingsbook it is conform to thistrend, seizes the opportunities in the private book market is not very good today, step by step toexpands their market share, received the recognition from the market.Wingsbook is representative in the private bookstore, the membership of the sales strategy.SWOT analysis method, this paper analyses the Wingsbook. Its internal advantages reflect in theexcellent team, a wide range of acquisition channel, differentiated marketing, business schoolbookstore chain, a distinct advantage; Internal weaknesses mainly for membership card price ishigher, the quality of the line,"marketing is king, the first performance of" sales personnel ofvicious competition; Including domestic economic environment, the main external opportunitybook industry with good prospect and domestic business management training industry to open;External threats characterized by the rapid development of online bookstore and completelysimilar with Wingsbook.Membership-based marketing enterprises must meet the customer requirements andcustomer’s value. Wingsbook, the membership-based marketing has yet to play out of propercharacteristics, there are some shortcomings. For Wingsbook, affiliated camp pin status atpresent, analyzes the shortage on the marketing strategy. Put forward the following strategies toimprove. First of all, think Wingsbook, set up the correct strategic marketing thinking, secondlyemployees to cultivate the service idea, finally enhance the old customers’ satisfaction, thesestrategies are needed in a healthy information system under maintenance. At the end of the paperfrom4ps marketing strategy from four aspects: product strategy, price strategy, channel strategyand promotion strategy against four face Wingsbook marketing strategy put forward specificimprovement scheme.