The Present Situation And Reflection Of Network Broadcast In The View Of Communication Ceremony

James Carey put forward the concept of the concept of communication ritual in Communication as Culture,and Carey provided a new perspective for the study of communication from the perspective of culture.The concept of communication ceremony emphasizes the interactivity of communication process and the sharing of communication purpose,and regards communication as a ritualized process.Symbols are of great significance to the construction of people's field of activity.Webcast is a derivative of the Internet,which has its own characteristics of the network.The communication between the audience and the audience is based on the virtual identity symbol.Under the construction of the virtual symbol,the interaction process is more equal.In the course of transmission of information to both parties Boundaries have been broken,content production has shared significance.Therefore,this paper uses the theory of communication ceremony to interpret webcast.The first part makes a simple explanation of the concept of ceremony,analyzes the historical origin of the formation of the theory of ritual view,compares the difference between the concept of communication ceremony and the view of transmission,and makes a simple combing of the definition and connotation change of live broadcast.This paper analyzes the development of webcast.The second part analyzes the formation of interactive ritual,the construction of virtual symbol and interaction field,and the sense of belonging of the group from the perspective of ritual view.The third part analyzes the real value of the live broadcast from four aspects : the need to satisfy the diversity of the audience ' s entertainment,the educational function of the live broadcast of the network,widen the communication channel of the grass root culture and the audience interaction under the equal status,from the perspective of the ritual view.The fourth part is based on the theory of ritual view,taking reality as the breakthrough point to analyze the social impact of webcast,and to put forward the solution.