Research On The Public Image Of TV Variety Show Hosts

With the rapid development of China's media industry,more and more TV programs have emerged,and the matching team of program hosts has become increasingly large.For a program,the host is the window of the program,and the audience is directly facing the host,so the host's influence on the whole program is crucial.There are many TV programs,among which variety shows occupy a pivotal position and are widely loved by young people.In this kind of programs,the host plays a key role.Despite the unprecedented prosperity and rich content of modern mass media,the image of TV program hosts is still the original image of the image construction of other variety show hosts such as the Internet.The hosts have different styles,and there is no complete and comprehensive theoretical system that can guide the operation to analyze and guide the promotion of the public image of TV variety show hosts.This paper comprehensively studies the public image of TV variety show hosts.Based on the analysis of audience psychology,it combines questionnaire survey and case analysis.This paper combs and analyses the current situation,problems and experiences of the public image of TV variety show hosts in China,explores and finds the problems and shortcomings of the public image of TV variety show hosts in China,and explores the realization methods and effective means of improving the public image of TV variety show hosts,so as to summarize and put forward some suggestions.The strategies of TV variety show hosts in China to improve the public image in an orderly manner provide reference and inspiration for exploring ways to enhance the social image of TV variety show hosts.