Design Research On Mobile Tourist Guide Service Model Based On Virtual Community

In recent years,with the improvement of people's living standards and their increasing importance of sense of experience in travel,independent travel has become a common phenomenon.However,the subjectivity and the unknown of independent travel make the tourist guide play more and more important role in travel.The rapid development of mobile Internet has led to great changes in social economy and people's life styles."Sharing Economy","Community 3.0" are also being combined with traditional industries.While the development and transformation of tourist guide service industry has already begun,it is lack of social contact and can not meet the user's individual needs,they don't provide users a very good journey experience.Therefore,the focus of this paper is to explore the development trend of the future tourism guide service industry,through virtual community sharing and mobile Internet to optimize the tourism guide service mode.Furthermore,the paper will realize the interactive innovation design under the new mode.In view of the current situation of tourist guide service industry,this paper discusses the necessity of mobile Internet in the tourist guide service industry and makes an in-depth exploration and analysis on the connotation,driving force and innovation of sharing economy.The characteristics and value of virtual community and the information behavior of user in virtual community are also discussed here.Besides,combined with the theory of virtual community,this paper makes an in-depth research on the advantages of the business model of mobile tourist guide service model based on virtual community.The result of this research will provide sufficient theoretical basis for the reform and innovation of tourist guide service model.This paper mainly uses three research methods: survey method,interdisciplinary literature research method and qualitative analysis method.In order to locate the starting point of model innovation,survey method is used to figure out the current situation of the tourist guide service industry and the needs of users.The new model is integrated into the concept of mobile internet,sharing economy and virtual community,involving different disciplines.Interdisciplinary literature research method and qualitative analysis method are used to find out about the influence mechanism and relationship between the various elements,making a good theoretical groundwork for the implement design behind.The results and conclusions of this paper are as follows: the further combination of tourist guide service and mobile Internet is an inevitable trend;as one of the current best sharing platform,virtual community will become the core engine to promote the transformation and development of tourist service industry;mobile tourist guide service model based on virtual community is presented;in the last practical research project,under the guidance of the model,the paper implements the design and demonstrates the necessity and feasibility of the new model.The research of this paper is helpful to solve the problems in the traditional tourist guide service model,changing the traditional agency-oriented pattern.Some theoretical basis and practical experience in the paper are very useful for the development of tourist guide service industry and the further transformation of tourist guide service model.Furthermore,this paper can provide some reference value for the future development of more valuable applications based on the sharing system in virtual community.