Based On The Interaction Ritual Model, Research On The Influences On Otaku Identity In The Virtual Community

Virtual communities provide the carriers to the ACG culture communication, especially the emergence of Otaku culture sharing site like Bilibili for android makes Otaku ego identity fully revealed in the interaction of virtual communities. Based on above, this thesis conducts an empirical analysis on the influence of Otaku identity, and finds the key factors in the virtual community interaction.The thesis regards Interaction Ritual Theory Model as the basis of study, and takes full members in Bilibili as object study, through dealing with large amount of relevant literature research achievements, sums up the factors affecting Otaku identity in the virtual communities, then modifies the original model according to the reality and Otaku group characteristics, and puts forward advice for reference. On the basis of the Interaction Ritual Theory Model and questionnaire investigations, six factors are confirmed such as interactive content and emotional communication; limits and interactive environment; Cultural capital trust and interaction; identity symbols; interactive participation; frequency of interaction. Using the statistical analysis software SPSS22.0 empirically validate the modified model, the conclusion is drawn that Otaku can produce strong identity in the process of virtual community interaction, and the six elements in the interactive ceremony are all significant correlated with the identity, and there is a positive correlation between Otaku identity and exploratory behavior.The innovation of the thesis lies in using the theory of the Interaction Ritual Theory Model to propose and verify the new model of influence factors of Otaku identity, and provides a train of thoughts and foundations for further research.