Research Of Network Media Social Mobilization Slogan

Since ancient times, the slogan in China has been widely spread and utilized, this is because of our deep historical and cultural, the public psychology and slogan better dissemination of results. And now, being in a period of social transformation in China, along with the reform, there have been many new problems and contradictions. In the face of things, the public can not express through institutionalized channels of expression, and, under the influence of limited resources and traditional media content restrictions and other factors, the virtual space of the Internet to provide public participation in different social reality broader world.Social mobilization in the network is a new form of social mobilization in the new era, the new situation, but also in the use of social mobilization slogan, comparison of network media of social mobilization slogan with traditional media of social mobilization slogan, network media social mobilization slogan has distinctive character and differences. Network media provides a convenient way for public participation, slogans in the network media is also an effective means of mobilization. Network has penetrated every aspect of social life, research on the network of social mobilization slogan, not only help us to understand the attitude of events, but also help in later life to some of the things that a reasonable guide, also facilitate the effective use of the network.Based on the overview of network media social mobilization and its slogan, the paper analyses the network media type and source of social mobilization slogan, and it is different with traditional media, further analyze it’s popular rule and the implementation effect of mobilization.