Image Presentation Of Public Welfare Reports

With the advent of the era of reading pictures,the mass information consumption mode has gradually shifted from the past text to the center of vision.The public has become the image people of electronic and digital media.They are willing to obtain information through image media such as pictures and videos.Image narrative has become an important expression of contemporary culture.The Tencent News Picture Story column "The Day of the Chinese" was established in 2010.This column aims to record and show the real life of ordinary Chinese people,focusing on those who live with their heart.Since the launch of the column,a story of the character has been launched every day.It has been interrupted 365 days a year.From celebrity to Jiaju,it has covered almost all walks of life in society and comprehensively demonstrated the ordinary life of the Chinese.More than 3,000 issues have been launched on the line.In 2014,“One Day for Chinese People” began to publish the first picture of public welfare assistance.As of September 19,2018,the “One Day for Chinese” column published 34 public welfare photo stories and fundraising.With a total amount of more than 11 million,it helps hundreds of families or individuals to get out of the predicament of life,to convey positive energy,to guide social norms,and to have greater social influence.This article takes the Tencent News photo story column "The Day of the Chinese" as the research object,and analyzes the narrative features and strategies of the picture stories of the public welfare aid published in this column.Combining the theories of narratology,semiotics and imageology,the author analyzes the microscopic and macroscopic analysis of the 34 public welfare relief pictures published in the "Chinese People's Day" column in the first chapter.Including the picture scene and the shooting angle,the macro level mainly includes three aspects of the rescue topic,the narrative perspective and the shooting duration,so as to grasp its overall characteristics.In the second chapter,the author examines the narrative subject,the reader,and the narrative communication mode,and finds that the narrative subject of the column is divided into two types: the obvious narrator and the implicit narrator.The reader also has the corresponding real reader and implied.According to the readers,Chatterman's narrative communication mode is applicable to the narrative communication mode of the public welfare rescue picture story published in this column;the third chapter is about the narrative theme and characteristics of the public welfare rescue picture story launched by the column.The study found that the two narrative themes of "suffering" and "hope",the picture's call-in,text-assisted,and video extension are the main features of image narrative;the fourth chapter mainly studies the narrative strategy of public welfare-assisted picture stories.Including the use of narrative lens language,the creation of time and space montage effects,the wake-up,satisfaction,and continuation of the reader's desire.Finally,the author finds that there are shortcomings in the narrative of such picture stories,such as the lack of narratives and the narrative of the narrative,and proposes corresponding suggestions for the above problems,in the hope that the column can introduce more public interest picture stories in line with the narrative logic.Strengthen the relationship between the reader and the text of the picture,so as to better help the vulnerable groups to raise funds,solve their urgent needs and reshape their fate,thus expanding the influence,communication and credibility of the column.