Study On The Interface Visual Design Of PUGC Female Vertical SNS,Illustrated By The Example Of Beauty Makeup SNS

With the development of wireless Internet,mobile equipment technology and social media,vertical SNS is the inevitable product of the user's link demands and content consumption fractionization.Based on the highly trusted in products and modern feminist consciousness and high levels of consumption,made the female users who have common interests and topics cooperate with each other and development organization.So the potential demand of female vertical SNS is became more and more in demand.In the global knowledge economy,the internet has brought a portable way of the user's information exchanging.most of the users are both information producers and consumers made information overload.From the product-centered "passive acceptance" to the common role of "active communication" driven by the identity,it has become a self-organized and self circulation ecological association and production mode of knowledge are more and more diversified.At the same time the with the evolution of the communication behavior the limitations of the integrated UGC(User Generated Content)and PGC(Professional Generated Content)have derived the new content form of PUGC(Professional User Generated Content)which has has positive effects and changes to the content ecological chain.Interface visual design as the output terminal of the product is in direct contact with the user,has a important impact effect of user experience,this paper will use the past design method and predictions of future trends,combined with the identity of female users identity of both " information producer" and " information consumption",to summarize the current limitations of female vertical SNS visual design.trying to provide the female vertical SNS a new suggestion and idea.Based on the problem mentioned above,this paper takes the interface design of the female vertical SNS as the research object,adopts a collection of social psychology,Communication sciences and design.and combines overall investigation of females.The stage of theoretical research included user demand,market rules,product perspective analysis method,and analysis of female users from cognition,emotion and behavior.It studies the interface design method of the female vertical community under the PUGC model.According to the basic principles of the interface design,the author optimizes the design of new beauty makeup community "NetEase aesthetics" APP according to the basic principles of the oriented and quantitative female user research.From the knowledge background of aesthetics,semiotics and Gestalt psychology trying to provide worthy reference for the development of female vertical SNS visual design of PUGC.Trying to provide some effective suggestions and ideas for the development of mobile female vertical communities.