Research And Practice Of Interface Design For Mobile Vertical Social Application

With the popularity of the mobile Internet in the world,various types of mobile Internet applications have been deeply influencing all aspects of people's lives.In all types of mobile Internet applications,the most frequently used ones are all kinds of mobile social applications.The most commonly used by users are traditional social applications such as WeChat and QQ.However,besides WeChat and QQ,there are still huge market demands in many segmented areas.Although there are already many types of vertical social networking applications,many problems of their interface designs,such as plagiarism,obsolete style,and poor user experience still exist.In this context,the author will have in-depth research and discussion on how to complete an excellent interface design of a mobile vertical social application,based on an interface design example of social application in vertical home improvement field,and combined with research results.This study used the "market research method","case analysis method" and many other research methods.The author summarized and collated relevant documents,defined relevant concepts such as"Vertical Socialization","Interface Design" and "User Experience",and analyzed the five main elements of the application interface:"layout","LOGO","text","color",and "icon" one by one.Afterwards,the relevant competing products in the market were selected for competitive product analys is,and the target population's demand for interface design was analyzed through a questionnaire survey on the target population.Through the above research,combined with the current interface design trends and more practical design methods,the design practice of the interface of "Your Leisurely House" was carried out.During the design process,some design methods and experiences were proposed.Finally,the method of scoring was used to evaluate the satisfaction of the interface design.This research and practice will provide certain experience reference value and theoretical reference value for app design of vertical social applications and UI designers.