Design And Implementation Of Postal Savings Bank Customer Relationship Management System Based On Association Rules

With the rapid development of market economy in recent years,peer competition in China's financial market is becoming increasingly fierce.The survival and development of Banks depend on the resource of "high-quality customers".Nowadays,there is less and less room for the growth of customer resources.How to grasp the limited customers and strengthen the dependence of customers on Banks has become an important problem faced by all Banks.Banks urgently need to combine Internet technology to improve the quality of customer service,strengthen the management of high-quality customers,realize the exploration of potential customers,and enhance the loyalty and value of high-quality customers.Based on sufficient investigation and research city post office bank account management on the basis of the status quo.In view of the city post office bank of the actual needs of customer relationship management,design and implementation of the post office bank customer relationship management system,provides the post office bank customer information management.Customer manager management,business management,customer management,customer integral analysis and marketing service support functions such as service,recommendation based on user behavior association rules algorithm in customer service marketing support system,the service can be automatically recommended,customer value,and through data mining for bank reference services marketers.System can change the former single customer corresponding to the problem of multiple marketers simplifies the post office customer service in the middle of the redundant links.Improve the efficiency of the post office of customer management,let the customer manager can better personnel to provide personalized quality service for the customer,the maximum to meet customer demand.Post office bank helped popularize banking services,customer relationship management system through information sharing,two-way communication with customers,work together,let the post office bank in the process of customer communication and management,timely detection and mining customer demand,to maintain the current existing customer relationships,improve customer loyalty,atmosphere with good customer resources to attract new customers.