Design And Implementation Of Mobile Advertising Delivery System

With the development of mobile communications and Internet technology,Internet advertising gradually evolved from a small niche media advertisement to a new blue ocean in the industry.Internet advertising as an emerging mode of the advertising industry can be based on the geographical location of users,the user browsing tendencies and the content of the web browsing by users targeted intelligent placement,the customer more targeted.Therefore,the continuous optimization of the humanized design,function and interaction of the mobile advertising platform has become a common concern in the industry.This article examines the overseas Internet advertising market development,analyzes customer needs,and designs a mobile advertising delivery system for Facebook.This thesis uses the following key technologies to achieve:On the basis of a detailed analysis of demand for overseas mobile ad delivery system,using Axure RP to model the system's functional business;based on the MVC architecture to complete the overall system design;Python as the front end Language,backstage uses Mongo DB as the database,carried on the system function.The main work done by the author is as follows:1)Completed the design and development of mobile advertising system.The author creatively proposes to design a price monitoring function to provide users with new types of traffic prices in different regions at different time periods and to help users make rational advertisement delivery decisions.In order to deal with massive data of a large number of Facebook users in different regions in a timely manner,the use of Mongo DB as a database,the use of distributed file storage features to improve data processing.Through the advanced APIs provided by foreign websites,internal data can be obtained,and the real-time monitoring of the traffic prices in different areas can be carried out.The development and design of mobile advertisement delivery system is completed.The system includes four modules:advertisement tool module,advertisement creation module,advertisement management module and price monitoring module.The Ads Tool module is responsible for providing users with the basic functionality and material needed to create an ad.The ad creation module is responsible for generating single or bulk ads based on different sources and patterns.The Ad Manager module provides effective management of ads served.Price monitoring module is responsible for providing users with different time zones in different regions of the new price of traffic to help users make a reasonable advertising decisions.Timely processing massive amounts of data from a large number of Facebook users in different regions,using Mongo DB as a database,and utilizing the characteristics of distributed file storage to improve the data processing effect.Through the advanced APIs provided by foreign websites,internal data can be obtained,and the real-time monitoring of the traffic prices in different areas can be carried out.2)completed the test and maintenance of mobile advertising system.After completing the system development,the author uses the black box test to test whether the function of the system is implemented and the white box test is used to verify the accuracy of the progra table operation of the platform.At present,the mobile advertisement delivery system has completed testing and going online,and the system is in stable operation at present.The system can not only meet the basic functions of advertising,but also consider the cost factors,allowing users to achieve high return on ad serving.