Design And Implementation Of360Native Advertising Delivery Platform

With the rapid development of Internet, the number of websites and web pages on the internet increases quickly. Regardless of the size of websites, acquisition of flows is the most important thing to which all website owners should pay attention. The traditional internet advertising text link with simple pattern and passable correlation is not an optimal solution of internet marketing for both common customers and advertisers. This essay aims to design an original advertising system based on the process of search. The original advertising pattern of this system, with function as a starting point, makes the search users easier to satisfy their needs and gives advertisers the flows of best quality. At the same time, this system has some good features of the internet advertising text link in the aspect of delivery and bids, advertisers have the flexibility to choose the appropriate delivery strategy and then pay per click, which highly increase the operability of advertising and help the control of ROI.This essay is based on an internship project of the company, which gives me many clues during the course of carrying out it. At first, the essay lays out both the background and the significance of this project, talks about the future of original advertising, explains the feasibility of the project according to data tests and customer research, and analyzes the demand and logic of the project on the foundation of software demand engineering. Then, this essay analyzes the framework of this project and points out all the function modules which need to be developed, include analyzing of XML, scrapping of XML, duty modular and API designing. This project using Nginx as web server, Linux as development platform, PHP and python as development language, YII as framework, and MySQL and Redis as database. At last, this essay details the design and development of some modules I have participated in.Now this platform is running online and provide services for major customers from most industries with the system running perfectly and reaching the expected goals.