Design And Implementation Of The Business Support Subsystem Of SSP Advertising System

With the emergence and popularity of programmatic advertising,the Internet advertising model has been greatly changed.Now all major Internet traffic media have their own exclusive traffic,and traditional advertising sales methods will generate surplus traffic of different magnitudes.Therefore,they hope to build an SSP advertising system to increase the advertising fill rate,sales unit price and sales efficiency.The business support subsystem of the SSP advertising system designed in this paper is to technically realize the streamlining and standardization of the company's advertising business.This article refers to the functional design of the business support subsystem of the existing advertising delivery system,and actively communicates with the company's operating personnel,and conducts a systematic demand analysis and feasibility analysis on the business support subsystem of the SSP advertising system,and splits it into Two major functional modules,the advertising configuration console and the advertising platform.The author participated in the design and realized the following two major functional modules.Advertisement configuration console: Users can log in to the advertisement configuration console to configure advertisement delivery policy rules.The operations that can be performed include creating new rules,editing rules,viewing rules,deleting rules,operating rules in batches,and viewing rule operation logs.This module simplifies the process for the company's operators to configure advertising strategies and improves work efficiency,so that the company's advertising business can be carried out more smoothly.Advertising platform: The essence of the advertising platform is the product of the engineering of the advertising process,and its essential purpose is to enable system users to perform a series of operations related to advertising on this system.The advertising platform can be divided into the following major functional modules: login authentication module,delivery management module,material management module,and data report module.System users can carry out SSP advertising related services through these functional modules,which also enables the company's advertising business to be better carried out.The business support subsystem of the SSP advertising delivery system has been tested and has been launched.The company's media operations sales staff can easily configure the advertising delivery rules,and configure the advertising scheduling,advertising slot settings,order information,line-item information,etc.that need to be configured during delivery.Information items are configured more reasonably and conveniently,which greatly simplifies the process required for advertising,and further improves the company's advertising business capabilities.Data analysis functions can help operators make better sales decisions and optimize advertising revenue.