Design And Implementation Of Mobile Advertising Platform

With the development of mobile intelligent technology, the performance of mobile terminals has been a lot of development, so the phone has been greatly popular, more strong mobile advertising needs. As the domestic paid habit is not mature enough, users prefer to use free mobile Internet services instead of charging, the mobile advertising will be one mobile developers and developers of the most important means of liquidity. Mobile advertising platform to connect advertisers and developers as a service provider, we must rely on a high stability, high concurrency, high scalability, hardware and software systems.Internet applications generally have high concurrency features, especially advertising platform aggregates access, concurrency requirements of many Internet products will be greater, we have designed a set based on a stable and efficient load balancing scheme Nginx is advertising platform, the program we have in the business between the server and the database add a layer Memcache-based caching system as a data cache, easing the load Mysql database to improve the system’s concurrent processing capability. Implementation of this mobile Internet advertising platform consists of ad operations system, development of data platform systems, advertising SDK modules and three sub-systems, including ad operations system provides a range of functional modules for advertising platform advertising platform operations staff to operate, In addition to providing an interface advertising SDK. Developer system is a data platform provides developers with the background and logon advertising platform branding portal, log on to the system by developers manage their application access and revenue, and get the latest information via the internet portal. Advertising SDK is available to developers access component advertising platform, the main form of advertising floating window table plaque advertising, advertising push, icons, advertising.Currently the platform has been put into commercial operation, daily processing more than one million independent terminal, handling nearly 12 million ad requests a day to deal with the number of ads per peak reached 1000. The techniques depend on location services platform, big data analysis to achieve a certain precise delivery.