Design And Implementation Of Content Delivery Subsystem In Mobile Advertising System

With the development of Internet technology, the network has already become an indispensable tool for all of us. At the same time, the emergence and perfection of kinds of intelligent terminals is to bring a change for the fixed and static network to mobile and dynamic one. Mobile Internet era is coming.Advertising is the largest business type in Internet, almost all media need it to create business value. For this reason, how to keep and increase the value created by advertising become the most concern of operating companies and adverting companies. The concept of mobile adverting has been put forword therefrom.Compared with some traditional advertising, such as TV ads and newspaper ads, and so on, mobile advertising has its advantages. Firstly, whenever and wherever., mobile advertising can contact the most fitable subscribers. Secondly, mobile advertising can provide precise, personalized and customized advertisement delivery process. Nowdays, owing to the new start of mobile advertising as well as the complexity of mobile communication service, further research on the domain analysisand modeling, advertisement delivery process and Interactive mechanism between mobile advertising platforms and service platforms is scanty.Therefore, a unified mobile advertising system with multi-role support and multi-service access is very necessary. It’s an important function part in mobile advertising system that provides reasonable delivery strategies and develop a perfect technological process after a advertising order is audited, and deliver the advertising contents to all kinds of serviceplatforms effectively. So it’s very necessary for mobile advertising system to design a content delivery subsystem which can face and access various serviceplatforms.The thesis focuses on design and implenment of the content delivery subsystem in mobile advertising system. It’s composed of six chapters.The first chapter will introduces the background of mobile advertising system, some related concepts about mobile advertising, content management, content delivery and the relationship among them.The second chapter is the demand analysis of the system, it will be explained why the subsystem is necessary and what it can do.The next chapter makes a design proposal of the content delivery subsystem. The main functional structure and each module will be described in this chapter.The fourth chapter is the detailed design and implemention of the subsystem. In this part it will be showed how the classes and processes is designed and implenmented.The sixth chapter is the test chapter.The last chapter summarizes the whole thesis, puts forward the future study orientation and the outlook of mobile advertising system and the content delivery subsystem.