The Implementation And System Realization Of Channel Regionalized Operation Management Project Of Qinghai Mobile Company

With the competition among telecommunication operators is becoming increasingly fierce,the operators are increasing the competition of social channels.As the largest telecommunication service operator in Qinghai,Qinghai Mobile has thousands of social channels in the province,and it is more and more difficult to maintain and expand channels.Under the circumstance that the growth rate of social channel business is declining and the growth rate of business management fee is limited,other telecom operators are constantly increasing the transfer of our company's channel work.In order to meet the demand of fine channel operation and management under the current market competition situation,they should respond to the competition demand of "small contracting system" and "grid" management,and carry out the channel regionalized operation management project of Qinghai Mobile Company is imminent.Starting from the idea of project management,according to the method and theory of project management,this paper uses empirical research method to formulate the channel regionalized operation management project of Qinghai Mobile,clarifies the content of the project,and makes a detailed discussion of the operation management system.Through research and analysis,the content of Qinghai Mobile Channel Regionalized Operation Management System is determined,which includes nine functional modules: Regional View Management,Regional Layout Management,Regional Information Management,Regional Data Acquisition Management,Regional Indicator Display Management,Regional Early Warning Management,Mobile App Management,Training Assessment Management and Shop Patrol Management.By controlling the key links of the project,the quality of the operation project can be guaranteed and completed smoothly.Through the concrete application practice of project management method,the successful implementation of the project is guaranteed.Through the implementation of this project,the channel management mode of "centralization + regionalization + informatization" was explored by successfully utilizing the regionalized management mode and centralized management system,and the efficient channel management was realized.The successful implementation of the channel regionalized operation project of Qinghai Mobile has laid a solid foundation for the company's development,and provided learning and reference cases for other provincial operators who have not carried out channel regionalized operation management.