Analysis Of Douban Reading Self-publishing Mode In The Internet Era

With the advent of the Internet era,the market for digital reading has also grown in size.Many reading platforms have mushroomed in people's lives.These platforms have developed rapidly in terms of content resources,user experience,and terminal technologies,bringing new experiences of digital reading to people.However,many reading platforms still face many issues such as lack of content resources,ambiguous profit models,and imperfect platform construction.Based on this kind of situation,this paper adopts literature research methods,comparative research methods,case analysis methods,and other methods of writing research.In recent years,the self-published social platform Douban Reading,which has developed rapidly and has attracted much attention,is the main research.Subject,research and analysis,in the context of the Internet age,as an emerging self-publishing platform,"Douban Reading" has experience in core products,service construction,profitability,and marketing models,and it has developed well with other countries at home and abroad.Under the comparison of publishing platforms,we summarize and evaluate the existing advantages and difficulties faced by Douban Reading.Finally,in light of China's actual national conditions,we provide some suggestions for the future development of the self-publishing platform represented by Douban.Promote the purpose of the flourishing development of self-publishing business.First,the article elaborates the research background and significance of this topic.With the strong promotion of Internet technology,on the one hand,various new reading modes have emerged,and the digital reading market has exhibited tremendous room for growth.On the other hand,digital publishing has developed into a mature stage,which has spawned the emergence and development of self-publishing,making it a personalized publishing model that enables the public to actively participate.This is also the new direction of the publishing industry in the Internet era.In China,where the publishing industry has already begun to operate in the market,whether or not self-publishing can thrive in the fertile soil of publishing culture is a realistic issue that we must face.It is also based on the Chinese publishing culture and specifically examines the current status of self-publishing operations.important question.Watercress Reading,as an excellent member of the self-publishing platform,still has a place in the increasingly fierce market competition,and can maintain its own competitive advantage,conduct more detailed research on it,and provide guidance for the future self-service publishing platform construction,significance.Secondly,the author defines and summarizes the definition and characteristics of self-publishing,and describes the background of self-publishing,and then elaborates on the development situation and development environment of the self-publishing platform.It is different by enumerating several domestic and foreign representatives.The self-publishing platform of the development model is compared with Douban reading.From the aspects of products,services,profitability,marketing,etc.,Douban reading has been summarized as a professional self-publishing platform,placing the needs of users first and aiming at Users provide a good reading experience,leading to the following analysis of the self-publishing mode of watercress reading.Third,the paper analyzes the self-publishing mode of Douban reading,and analyzes its content from the perspective of core product and platform construction.In terms of core products,Douban provides products other than content resources represented by self-published works,as well as watercress readers for content resources,as well as various types of activities such as translator projects and essay contests.In terms of platform construction,Douban Reading,as a self-publishing platform,provided a more comprehensive interpretation of the reading and publishing services provided by authors,readers,and publishers.Fourth,the paper analyzes and summarizes the current advantages and disadvantages of Douban reading self-publishing model,and evaluates it objectively and comprehensively.The characteristics are mainly reflected in the younger readers'group and works' content,the simple process of publishing works,and the unified and transparent pricing rules.They can also recommend for users' interest in reading and use online and offline channels to disseminate works.Although watercress reading has advantages in the creation process,entry barriers,user groups,and interactive reading,there are still problems such as a single service model,an opaque review mechanism,and narrow sales channels.These deficiencies hinder the development of watercress reading.Fifth,based on the analysis of the self-publishing model of watercress reading,combined with China's actual situation,proceeding from both content construction and service construction,it puts forward proposals for the future development of China's self-publishing platform,and puts forward policy environment,content construction,and readership.Experience,profitability and other aspects began to comprehensively promote the construction of various types of self-publishing platforms.