Application Research Of Augmented Reality(AR) In Digital Publishing

AR(Augmented Reality),namely augmented reality and augmented reality technology,is a new technology that seamlessly integrates real world information and virtual world information.It is developed from VR(virtual reality),but it shows more advantages.AR technology is applied to digital publishing,reshaping the new landscape of digital reading and opening up a new space for digital publishing.In the process of AR's application in digital publishing,there are three main changes: first,it constructs a highly adaptable reading scene;secondly,it enhances the participation of digital publishing users in the content of digital publications and the interaction between users and products;finally,it can activate the readers' multi-way reading experience.Therefore,scene,interaction and experience are the three keywords that can be used in the research.Based on this theoretical framework,we first analyze the new changes brought by AR's application in digital publishing of education from three aspects: teaching in scenery,teaching in motion and teaching in pleasure.As far as scenarios are concerned,AR combines reading content with scenario construction through the construction of experimental scenarios and learning scenarios;in terms of interaction,the interaction of AR educational reading materials is mainly manifested inthe following aspects: dynamic tracking of learning traces,dynamic adaptation of cognitive level,dynamic exchange of learning experience;from experience,AR educational publications can bring learners dullness into vividness and activate students.Finally,the significance of AR technology in educational publications is analyzed,including promoting the steady transfer of knowledge to ability,harmonious coexistence of personality and commonality,and the gradual reversal of teaching relationship.Then,the application of AR in digital publishing of mass media is analyzed.In this field,the application of popular science publications and Historical Publications is more typical and prominent.In the aspect of scene construction,AR mass publications can make readers participate in the creation of reading products,play roles and promote the development of reading plots;in the aspect of experience,AR mass publications can bring readers omni-directional sensory experience,"escaping reality" and aesthetic experience.Finally,the significance of AR in mass publications is summarized,including subverting the relationship between readers and authors,creating reading habitats and correcting superficial reading.In the fourth part of the article,we take scene construction,interactive design,experience activation as the thinking dimension,and AR's application in news reporting and online map publishing as the breakthrough point,and make a prospect for AR in other types of digital publishing.Finally,aiming at the problems existing in the application of AR in digital publishing,the corresponding improvement measures are put forward.