Age Of The Internet Audience Of Science Communication

Science communication is a type of human communication activity, it is conducting scientific communication, sharing scientific activities, its development and media is closely linked. Today, the development of the Internet led the prosperity of journalism as the most advantage, the spread of Internet technology, science communication provides more than ever revolutionary significance medium. It is in its own media attributes influencing changing the spreading of science subject, content, mode and so on each link.Science and technology communication is a spread or emerging and practice of academic field is closely related to strengthen the attention of transmitted objects in science communication research in more and more important. No audience, science communication just castles in the air. So the spreading of science research scholars have paid more and more attention to the audience its own characteristic. But so far, the domestic science is not entirely in the sense of media with audience center for research.How to realize scientific and audience two-way interaction, realize the effective spreading of science communication? The author has used empirical research method of college students in xi'an region, questionnaire and on-the-spot visit, understand the network behavior characteristics of university student group, on the network science knowledge information needs differ? How to access and use of network science and resources, its participation and how to network science communication, the attitude and know how to content? On this basis, looking for more close to the university student group science communication strategy, in order to train and improve students'scientific literacy, find a reasonable path to achieve targeted efficient communication.