Study On The Effectiveness And Scientificity Of Visual Information Communication In Web Design

Different from traditional media,web page is a new type of information carrier.As an information interface between human and computer based on network,web interface is a medium for digital design to interact with people.Under the social background of information jumbled,how to accurately and scientifically convey information on web pages has become a problem we pay attention to.This paper firstly analyzes the scientificity and validity of web page visual information transmission and visual information transmission,and puts forward that scientificity and validity are the inevitable trend of web page visual information transmission.This is determined by the current situation of visual information communication in the network environment--the contradiction between the presentation of web page information and visual fatigue,the transformation of web pages from static two-dimensional mode to dynamic three-dimensional mode,the simplicity of web design style and the transition of web page carrying media from fixed media to mobile media.Secondly,according to people's cognitive psychology,visual communication,user experience related theory,based on the scientific nature and effectiveness web page visual information,from the user acceptance process is scientific,compiling the effectiveness of the web page elements and natural user experience,this article analyzes the visual information in web page design is scientific and effectiveness.Finally,combined with personal design cases,the user model was established based on the results of user research and analysis.The information architecture conforming to the cognition of target users was constructed for specific user groups.The specific application of visual information science in web design was illustrated by using relevant interface design principles and methods.