Research On Online Rental Platform Based On User Experience

Due to the continuous increase of the mobile population in China,the rising housing prices and the prosperity of the leasing economy,renting has become and will continue to be a society rigid demand.In the past two years,the government has also largely encouraged the home rental market and actively promoted the right to rent and sell.The property rental market has also been greatly affected.The problems of asymmetric information,less choice,and inconvenient operation of traditional offline rental platforms have become increasingly prominent.Major rental platforms have gradually shifted their operations to online ones.With the development of “Internet +”,online rental platforms have also faced with the challenge.Now,users are no longer just care about the property they are trying to rent,but also the availability and convenience of the platform.The online rental platform needs to be restructured.This topic mainly discusses how to solve the problems of real estate,platform credibility and rental efficiency that users care about from the perspective of interface interaction design,aiming at improving the user experience of online rental platform,through function,interaction design,vision design and other aspects of the online rental platform design research.The main research work of this subject is as follows:(1)Research on the theory of user experience and related technologies of online rental platform,determine the user experience design principles and design process of online rental platform;(2)Research on this topic Content analysis part of typical rental products for competitive product analysis,summed up the market gap of the home rental and reference design implications;(3)Through the questionnaire survey,user interview,etc.to study the target users of the subject,to understand the target users Requirements,operational behavior,usage psychology and usage preferences,establishing a typical user model and decomposing user requirements;(4)Determining the user experience design considerations and design principles of the topic,and performing functional analysis,interface interaction analysis and visual analysis on the design practice content;(5)Determine the mobile carrier as the design carrier of the subject,start the design positioning,functional design,interface interaction and visual design,and evaluate the design results.This topic studies the user's behavioral preferences and use psychology,combined with relevant theories and technical research,determines the user experience design principles of online rental platform,explores the design direction of online rental platform,and provides reference for the research and development of the same type of products.