| Academic journals are an important carrier and platform for academic exchanges and research in China.The construction and research of editing disciplines in China started late.As a professional academic journal of editing and publishing,“China Editor” magazine is an important material carrier of communication culture,which can reflect the development of China's editorial and publishing academic journals to a certain extent.In the context of the new era,the development of academic journals has an important influence and significance on the road from publishing countries to publishing powers.This paper takes the development of the 15 th anniversary of “China Editor” as the research topic.Firstly,it expounds the research background and the value of the topic,and discusses the role of academic journals in the development of Chinese cultural undertakings.Subsequently,the paper explains the development of “China Editor” magazine as a whole,and analyzes its concept of running a magazine and its purpose.In addition,it focuses on the development characteristics of the “China Editor” magazine since its fifteenth anniversary.It mainly summarizes the development of “China Editor” magazine since its publication in the three aspects: the characteristics of the column,the characteristics of the topic and the characteristics of communication.Finally,combined with the SWOT analysis method in management science,the comprehensive situation and development strategy of “China Editor” are analyzed,and the promotion strategy of “China Editor” magazine is proposed.As one of the editorial and publishing academic journals,“China Editor” magazine explores the fifteenth anniversary of its publication,which not only summarizes a path suitable for the development of journals themselves,but also provides successful experiences for other similar journals.Drawing on and reference,it will contribute to the prosperity and development of China's publishing industry and cultural undertakings. |
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