Research On The Status Quo And Development Strategy Of China's Second-hand Book Network Trading Platform

With the popularity of nationwide reading and the enhancement of readers' awareness of environmental protection,more and more people begin to pay attention to second-hand books,and the scale of China's second-hand book market is gradually growing.At the same time,the rapid development of Internet superimposed artificial intelligence,big data and other technologies makes the online second-hand book trading more and more convenient,and the construction of various second-hand book online trading platforms is in the ascendant.These platforms actively develop and utilize new technologies,constantly innovate business models,and focus on optimizing user experience,adding new vitality to the development of second-hand book market.In this context,this paper uses literature analysis,comparative research,case analysis and questionnaire survey methods to write and research papers.Firstly,it combs the history and current situation of the development of the main second-hand book online trading platform in China.At present,the development of the second-hand book online trading platform in China is full of opportunities while facing fierce competition.The mode of battalion is diversified.Secondly,this paper makes a comparative study on the profit model,marketing strategy and development path of the second-hand book online trading platform in China,and concludes that the second-hand book online trading platform in China still faces many problems,such as homogeneous competition,unclearprofit model,imperfect platform construction and so on.Finally,combined with the current situation of China's second-hand book market,this paper puts forward some Suggestions for the development of China's second-hand book online trading platform.Second hand book online trading platform itself to pay attention to improve the professional quality of practitioners,to innovate marketing methods,improve the service awareness of the platform,can carry out online and offline linkage development,promote the diversified development of the platform,in addition,readers also need to develop the habit of taking good care of books,green consumption.