The Research On The Communication Effect Of Urban Tourism Image In Guizhou

The urban tourism image can affect the development of urban tourism and the desire of tourists to buy tourism products.The perception,emotional attitudes and driven behavior of tourists to the city's tourism image can influence the communication effect of a city's tourism image.Good communication effect of an urban tourism image can improve the popularity and competitiveness of a city and promote the development of urban tourism.This article studies the current status of Guizhou city tourism image in transmission and communication effect,through the investigation of tourist questionnaire on seven Guizhou cities which called ‘China excellent tourism cities'.Questionnaire's contents include the perception,emotional attitudes,the conditions of driven behavior to tourism image transmission and the factors that influence the spread of Guizhou city tourism image.This research also provides evidence that how to improve the efficiency of spreading urban tourism images and increase tourism competitiveness and influence of Guizhou cities.This paper is divided into five chapters.The first chapter introduces background,research purpose,research significance,research status at home and abroad,concept definitions and related theories.The second chapter illustrates research problems,research objects,research methods,research framework and analysis indicators,and the analysis of influencing factors of urban tourism image communication.The third chapter researches questionnaire survey of seven ‘China excellent tourism city' in Guizhou to understand tourists' perception,attitudes and behavior to factors of urban tourism image transmission and analyze communication effect of factors of urban tourism image transmission,by discussing tourists' perception,attitudes and behavior to the image.The fourth chapter expresses research findings.This part talks about characteristics,communication model and problems in the communication of urban tourism image in Guizhou,by researching questionnaires and analyzing indicators andinfluencing factors.The fifth chapter provides ways and direction of improving the communication effect of Guizhou city tourism image,combining results and relevant policies in the fourth chapter.Five aspects of city tourism image communication are discussed in the research.Firstly,on the whole,this paper finds that tourists' perception and attitudes to the communication subject of Guizhou urban tourism image transmission are not active,while the perception and attitudes to the interpersonal communication,with highest reliability,receive the most positive feedback,comparing with other communication subjects.The main problem that communicating Guizhou image faced is that the communication subject has weak impetus to propagandize which cause low publicity.Then,this article studies tourists' perception and attitudes to the tourism image communication objects of Guizhou cities.Tourists think that the infrastructures of Guizhou cities are improvable.Their perception and attitudes to the natural resources and cultural environment of cities are positive.In addition,tourists know Guizhou urban tourism image mostly from new media and they are always willing to share the image by photos and videos,which shows that methods communicating Guizhou urban tourism image are insufficient and not multiple.Fourthly,concerning about the contain of communication effect,this study finds that slogans of city image are too much,while,neglecting travellers needs,details are too less and commercialized.At last,referring to peoples' perception and attitudes to communication effect,the result says that major people are glad to revisit Guizhou and recommend Guizhou cities to others.Aiming to solve problems mentioned,this article provides following advices.1.For communication subjects,communication subjects should improve their reliability and strengthen publicity.2.For communication objects,urban infrastructure conditions should be improved to expand the communication effect.3.For communication channels,multiples methods should be integrated and used.4.For communication contents,images should be definitely designed and optimized.5.For the communication effect,the communication subject should pay attention to feedback and enhance interaction with audiences.