A Study Of Professional Images Formed By Domestic Urban Dramas And Their Communication Effect

With the popularization of digital TV and the rapid development of Internet,TV series has become a popular culture and art form which is very popular and popular.From the perspective of communication,TV series has the responsibility of spreading and educating the audience in addition to the function of aesthetics and entertainment.In this,domestic urban dramas,because they are close to the real life,reflect contemporary people's outlook on life,values,love and marriage,and professional view and so on,which are favored and sought after by the majority of students.Aiming at the current situation,this paper chooses from the perspective of career,focuses on the employment choice of contemporary college students,and probes into the communication effect of the shaping of the professional image of the characters in domestic urban dramas.As an audio-visual art that mainly appeals to the effect of pictures,TV series must rely on audio-visual language symbols in shaping their professional images.This article is from the perspective of the audio-visual language symbol of non-language symbol,selected the typical characters of the urban workplace drama and industry drama in recent years as the case,and analyzes and interprets the shaping method of the characters' professional image from two aspects: the external image and the plot.And,based on the cultivation theory and three aspects in the research of communication effect,this paper argues that domestic urban characters of professional image shaping can cause subtle influence to the audience,thus puts forward the hypothesis of career cognition,professional attitude and career choice.Then,the collected data and contents were analyzed by means of questionnaire and depth interview,and the hypothesis about the effect of communication was verified.First,the professional image of the domestic urban dramas have a positive impact on the professional cognition and attitude of the contemporary college students.The second is that the professional image of the domestic urban dramas have little influence on the professional cognition and attitude of the contemporary college group.Thirdly,doctors and lawyers have the most obvious influence on the career choice of contemporary college students.This study mainly based on semiotics,film and television,communication theory,through analyzing the characters of professional image shaping method,and using the empirical way to explore the communication effect,in the practical significance of the professional image transmission is verified at the same time,also found the factors that affect the communication effect,thus put forward the optimization of communication effect.