Research On The Impairment Of Goodwill After Mergers And Acquisitions In The Case Of Blue Cursor Acquisition Of Huntsworth

With the rapid development and improvement of China's capital market,the number and amount of domestic mergers and acquisitions market transactions have repeatedly reached new highs,and the enthusiasm of various enterprises to participate in mergers and acquisitions activities has been unprecedented.With the rise of China's media industry,media companies set off a wave of overseas mergers and acquisitions,blue cursor company is undoubtedly the tide.This paper takes Huntsworth,a British company acquired by blueserus overseas as an example to analyze the problem of goodwill impairment suffered by blueserus overseas,and to identify and discuss the risks suffered by China's media industry in the overseas m&a market and give Suggestions.In the case part,this paper adopts the method of combination of theory and case.After introducing the background of the case,it analyzes the financial indicators according to the relevant financial indicators before and after the acquisition of bluefocus,analyzes the risk of the acquisition according to its merger and acquisition activities,and gives corresponding Suggestions for solving the risks caused by the merger and acquisition.At the end of the article,the author gives his own conclusions,hoping that this article can give readers some inspiration.